GreatCare Brand Guidelines
GreatCare Brand Guidelines & Corporate Identity Manual (v2 – Legal & Governance Edition)
1. Legal Notice on Brand Ownership & Usage
GreatCare®, GreatCare International's Trademarks, and all associated names, logos, product names, designs, marks, and visual identities (collectively, the “GreatCare Marks”) are proprietary intellectual property owned and controlled by GreatCare International Corporation.
Unauthorized use, reproduction, modification, distribution, or publication of any GreatCare Marks without prior written consent is strictly prohibited and may constitute a violation of applicable intellectual property laws of the Republic of the Philippines and international regulations.
All requests for brand usage, licensing, co-branding, or marketing applications must be formally approved in writing.
Brand approvals: brand@greatcareinternational.com
2. Brand Governance Policy
GreatCare maintains a centralized Brand Governance Framework to ensure:
- Consistency across all markets and platforms
- Protection of brand equity and reputation
- Alignment with corporate, legal, and investor positioning
All employees, partners, agencies, and third-party vendors are required to comply with these guidelines.
Failure to comply may result in revocation of usage rights, termination of partnership agreements, and legal enforcement where applicable.
3. Brand Overview
Brand Name: GreatCare
Tagline: GreatCare. Everyday. Keeping Life Healthy.
Brand Positioning: A multi-industry platform integrating healthcare, digital infrastructure, and consumer products.
Brand Essence: Trust. Systems. Scale. Care.
Core Values: Integrity, Care, Innovation, Excellence
Brand Character: Professional, Human-centered, Scalable, Globally aligned
4. Logo System & Trademark Standards
Primary Logo Composition
- GREAT (Blue)
- CARE (Orange)
- Golden Arc (above CARE)
Symbolism
- Blue → Trust, Technology, Stability
- Orange → Energy, Service, Human Experience
- Golden Arc → Growth, Protection, Global Vision
Approved Logo Variations
- Full Color — default usage
- White — dark backgrounds
- Black — print / monochrome
- Icon (GC + Arc) — app / favicon
Usage Standards
- Clear space: minimum height of letter “G” on all sides
- Minimum size: 25 mm print / 120 px digital
- Do not alter colors, stretch, rotate, add effects, or place on low-contrast backgrounds
5. Color System (Corporate Palette)
- Maintain consistent color usage across all assets
- Do not introduce unauthorized colors
- Use high contrast for accessibility and clarity
6. Typography System
Primary Typeface: Montserrat (Corporate Standard)
Secondary Typeface: Open Sans (Fallback / Digital)
Heading: Montserrat Bold, 28–40 pt
Subheading: Montserrat Medium, 18–24 pt
Body: Open Sans, 12–14 pt
Typography principles: Clean, Modern, Readable, Consistent.
7. Visual Identity & Imagery Guidelines
Approved Style
- Bright, natural lighting
- Human-centered visuals
- Clean and modern compositions
- Technology + healthcare integration visuals
Avoid
- Dark or overly dramatic tones
- Cluttered layouts
- Low-resolution images
- Inconsistent branding
8. Brand Voice & Communication Standards
Tone: Professional, Clear, Confident, Empathetic
- Avoid jargon
- Focus on clarity
- Emphasize value and systems
- Maintain credibility and authority
Weak: “We provide different services.”
GreatCare Standard: “GreatCare delivers scalable solutions across healthcare, digital infrastructure, and consumer systems.”
9. Brand Architecture
GreatCare International Corporation
- GreatCare Digital Solutions
- GreatCare IT Solutions
- GreatCare Consumer Products
- GreatCare ERP Systems
- GreatCare Healthcare & Wellness
10. Product Branding System
All products must follow: GreatCare + Product Name
- GreatCare SuperSoap
- GreatCare Great-C
- GreatCare SmartClean
11. Corporate Applications
Business Cards
Logo top left, blue / white background, minimal layout.
Letterhead
Clean white background, logo top, subtle orange accent.
Digital Platforms
Responsive design, high contrast, consistent UI system.
12. Compliance & Regulatory Alignment
- Securities and Exchange Commission (SEC) guidelines
- Intellectual Property Office of the Philippines (IPOPhil)
- Data Privacy Act of 2012 (for digital assets)
13. Third-Party Usage & Licensing
Third parties may only use GreatCare brand assets under written agreement, approved partnership, and controlled marketing scope. Unauthorized usage may result in legal enforcement.
14. Brand Protection Policy
- Unauthorized logo usage
- Brand impersonation
- Misrepresentation of services
Violations may be subject to cease and desist orders and legal claims for damages.
15. Brand Evolution & Governance Roadmap
- Expansion of brand system across regions
- Localization (multi-language adaptation)
- ESG-aligned branding
- IPO-ready brand disclosures
16. Contact – Brand Governance
GreatCare Brand Management Team
📧 brand@greatcareinternational.com
📧 info@greatcareinternational.com
📧 partnership@greatcareinternational.com
GreatCare is committed to building a globally recognized brand grounded in trust, systems, and scalable innovation.